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The Value of Purpose

“Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers…” Simon Mainwaring. The desire for a life of purpose beyond the drudgery of work, mindless consumption and shallow self-interest, has long been considered the key to a happy and fulfilling life. Increasingly, “purpose” is also the key to business success with consumers demanding more from the companies and brands they support and the products they purchase.  Smart businesses are tapping into this conscio...Read more

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X Energy 2017

On 24th October in London, The Crowd will bring together 160+ senior energy, sustainability, property, and facilities professionals for X Energy 2017. This impactful half day event will explore the intersection of energy and tech, inspiring and connecting the leading minds from a mix of energy intensive sectors. We'll explore how disruptive technologies, new energy management strategies and financing models are exponentially changing energy programmes in large organisations, and share knowledge and latest thinking amongst the community. The programme on the day is a mix of inspiring... Read more

Christiana Figueres at The Crowd

Watch Christiana Figueres in conversation with Axel Threlfall at the 100th Crowd Forum from 10th April 2017.   The 100th Crowd Forum was a moment to thank the 300 speakers and 17,000 attendees who have contributed to a rolling conversation spanning nine years, and we were extremely privileged to mark this important milestone with the impressive Christiana Figueres.   Christiana has had an extraordinary impact on the global climate agenda. Inheriting the leadership role for the UN climate agreement process in 2010, her infectious, and self-described “stubborn optimism&r...Read more

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Diversity: the killer app?

With the link between diversity and success being well documented, the debate is rapidly moving to how to build a diverse organisation quickly. Organisations that are slow to achieve seem destined to become less relevant. A 2015 study by McKinsey found that UK companies with 10% higher gender and racial diversity in their management teams have a 6% higher profit before tax. Why is this? They make better decisions and innovate faster. They tend to find it easier to hire top talent and connect with customers, and have higher levels of employee satisfaction. But as we’ll explore with s... Read more

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Christiana Figueres at The Crowd