According to McKinsey, 70% of change management programmes fail. Sometimes that’s because the strategy was flawed, but more often because it fails to engage the critical actors. The Crowd’s Co:create process changes the likelihood of success by drawing stakeholder engagement, strategy advice and crowdsourcing into a single process. You can use it to review a sustainability programme with 150 stakeholders, draw up a diversity programme with an array of different employees or draw up an industry blueprint. The outcome is a better strategy, a common sense of ownership and a halo effect. Is the future for strategy co:created? These slides explain why we believe it is.