Cool Earth is the charity that works alongside indigenous villages, with the shared ambition to halt rainforest destruction and build sustainable livelihoods.
Local people stand to lose the most from deforestation but gain the most from its protection. As such, they are the forest’s best possible custodians and we aim to put the control back in their hands. That’s why all Cool Earth partnerships are community-owned and led – with over 660,000 acres protected, this approach is continually being proved to be the most effective way to keep rainforest standing. The adoption of this community led model by neighbouring villages means the areas of forest have grown into surrounding shields, making it inaccessible to loggers – saving millions of acres of further forest.
By developing local livelihoods, our mission is to end the cycle of deforestation entrenching villages into further poverty. Cool Earth helps to create strong, self-determining communities – not dependency. We are also the only charity that works solely where the threat to the forest is greatest, on the frontline of deforestation. Cool Earth were the recent winners of the Charity of the Year Award 2015.
Cool Earth is not funded by governments, our achievements are only possible thanks to the support of a loyal group of businesses, trusts and individuals. Our recent business partnerships include Marks and Spencer, Brother and Ovo Energy, to name a few. In 2015 we were proud to announce our partnership with 'The Queen's Commonwealth Canopy', a unique project which aims to create a network of forest conservation initiatives throughout the 53 countries of the Commonwealth.