Daniella Vega

Director of Sustainability


As Director of Sustainability at Selfridges, Daniella Vega created the high-end department-store chain's sustainability strategy, Buying Better, Inspiring Change, and continues to head its implementation. 

Under Vega's leadership, Selfridges became the first department store to be awarded the Carbon Trust Triple Standard for reducing energy and water use and for improving waste management. She led the award-winning initiative Project Ocean, which saw Selfridges ban the sale of single-use plastic water bottles in an effort to tackle marine plastic pollution, and in 2016, Selfridges were awarded the ‘World’s best sustainability campaign by a department store’, an award voted on by over 7,000 industry peers.

Vega was previously Head of Corporate Responsibility at Sky and holds a master's degree in sustainability and responsibility.