Mike Barry called on the business community to pool its thinking on the next generation of disruptive consumer-facing business models.
We built a crowd of the most relevant minds - from innovative companies, sectors that are ripe for disruption, start-ups that have been born of a different mindset and commentators. The aim was to corral the latest thinking from this group into a report, and help to accelerate change in the hardest and most exciting areas of corporate sustainability.
Mike set the framework through his blog - see here - and we explored trends such as;
Should incumbents create new businesses that may compete with their existing business, buy a start-up or, as is starting to happen, lobby against these models? These are difficult questions, and given their sustainability benefits it may not pay to be on the wrong side of history.
The panel on the 7th October illustrated the conversations that are playing out across these sectors. Mike drew on his own experiences of "Shwopping" at M&S, before discussing the threats and opportunities with his incumbents and challengers from the retail and banking sectors.
We crowdsourced through 4 avenues to generate the content for the report, which include;
If business is to become a force for good, it will be because it finds business models that delight customers, solve social problems and are much lighter on resources. And by looking into the nooks and crannies of different minds, we may be able to accelerate change.
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