A motivated professional in the Automotive industry with qualifications in Psychology (BSc) and Marketing (CIM Diploma). Currently managing Marketing Communications for Nissan Europe having lived and worked in the UK, Switzerland and France. 11 years experience in cross functional roles progressing quickly into management has enabled me to embrace a variety of challenges.
Current Job: Marketing Communications Head Europe.
Responsible for all communication activity (B2C and B2B) in European region and Russia. Leading change through industry leading digital investment, Sponsorship and product placement growth and award winning content production. The recent launch of the Nismo Watch concept lead by myself takes advantage of the NISMO brand, our digital know how and the fast rising trend of wearable technology. Most recently the launch of the new Nissan Qashqai and the Nissan Leaf sees Nissan take a lead position in TV and Digital communications with a clear integrated approach. Using music from Fat Boy Slim, and the Beatles the 2 campaigns are currently being deployed across Europe with a digital mix of over 30% delivering our brand promise of Innovation that excites with consistency. This week also saw the launch of our sponsorship of the UEFA Champions League in Europe, a project run out of my team.