Gerry set up Unity with fellow co-founder Nik Done in 2005.
Unity is a PR agency that takes a humanist approach seeking to find ways for brands to meet people’s socio-cultural needs and in so doing, create brand fans, brand friends and brand love.
It believes that today, human beings are the most powerful media channel on the planet and if a brand isn’t engaging directly with people it’s failing. Rather than devising campaigns in isolation and foisting them on an unsuspecting public, it seeks to create campaigns with the public and involve them throughout.
The agency works with a broad range of clients including Amazon, Aquafresh, Baileys, Ben & Jerry’s, Cancer Research UK, Diageo, Friends of the Earth, Hyundai, Law Society, M&S, Unilever and Wonderbra.
It has a long track-record of undertaking socially active campaigns including Sound Off For Justice with the Law Society aimed at stopping cuts to Legal Aid, the launch of the environmental film The Age of Stupid with Spanner Films, the Big Ask with Friends of the Earth, ‘Apply Ever After with Ben & Jerry’s backing the same sex marriage bill, and most famously, Shwopping with M&S.
To launch Shwopping – the M&S ‘buy one, give one’ sustainability initiative – Unity clothed a London street to vividly demonstrate the amount of clothing ending up in landfill. 9,513 pieces (just five minutes worth) gave the problem scale and effectively dramatised future uses for old clothes. A ‘Shwop Lab’ housed within the street targeted fashion influencers, encouraging debate, experimentation and learning.
Such was the success of the launch and on-going campaign that eight million items have been shwopped to date.
The agency was recently voted the most creative PR agency in the world, best consumer PR agency in the world and won best campaign in the world for it’s work with M&S. Altogether, Unity has won more than 120 industry awards in the past eight years.
Gerry is an industry veteran having worked in PR for the past 25 years. He loves his work but when he’s not doing it, he hangs out with friends and family, cooking far too elaborate dishes and taking way too many photographs.