In the wake of Brexit and Trump, and with rising populist demagoguery around the world, the current zeitgeist hints at a growing reaction against globalism and a longing for more local, tribal connections. There is, of course a negative connotation with a more inward looking and reactive society, but the desire for localism is also rooted in a positive, democratic, more sustainable way of life.
Businesses especially must adapt to this cultural shift, both to understand how their market is changing and to respond to the social challenges that have led to communities rejecting the status quo. Successful brands are focusing on the local in a creative and supportive way, taking the initiative and connecting to consumers, either by localising products more effectively or building major new propositions from local roots.
How are leading corporates and challenger companies making the most of this cultural shift? By “going local”, how can they build a stronger and more sustainable, grassroots connection with the communities they operate in and serve? Join us on the 5th June to be part of the conversation and find out.
How should organisations adapt their strategies to the emerging trend for localisation and why?
Community voices are increasingly replacing expensive production and celebrity endorsement in advertising. How can businesses ensure that their community marketing, outreach and engagement initiatives are truly authentic? How can marketeers effectively reflect the diversity and challenges of our communities and act as a positive driver of change?
How can business drive progress on changing consumer behaviours? How can we go further and encourage consumers to be supportive sustainable champions, enlisting everyone to play a role in driving sustainable solutions?
How can companies engage and empower their own employees as a force multiplier for deep local impact and trust building? How can companies effectively manage, measure and scale the positive impact of their local giving and engagement initiatives?
How can businesses build, energise and maintain deep levels of engagement at the community level? What kinds of localised projects (such as distributed energy generation) can businesses undertake to build enduring local engagement and empowered communities?
How can businesses go beyond traditional business performance measures and start to measure the social value that they create? How can companies play an active role in creating social value in the communities they operate in - responsibly and at scale?
What innovations in local communities can help transition to a more sustainable and low-carbon world? How can innovative peer-to-peer networks, distributed systems and capacity sharing platforms be leveraged to build deeper interactions between business and community at the local level?
As we move into a low-carbon future, a just transition is needed to ensure that impact on local employment and economies is managed in a way that allows obsolete jobs and sectors to be replaced by equally skilled and well-paid, low-carbon jobs. How can business ensure accelerated transition towards a low-carbon economy and not leave communities whose livelihoods depend on a high-carbon economy behind?
How can companies best work with local communities to drive sustainable social impact? How can businesses play to their strengths and bring their assets (financial and intellectual) to form mutually beneficial partnerships and maximise their social impact at the local level? What is the role of philanthropy, social investment and social enterprise in this?