Jessi Baker is a designer and technologist. She is the founder of the provenance.org, a platform for brands to share the stories and impact behind their products simply at the point of sale. Through applying new technologies, such as blockchain and new forms of digital tags, Provenance helps us all know more about our material world, with the aim of increasing transparency in supply chains and educating everyone on how things are made.
Jessi is an Art and Science hybrid, with a Master’s in Engineering from Cambridge University and Design from the Royal College of Art. Across the US and Europe, she has worked with large brands on technology and digital design strategy including Adidas, The Four Seasons, The Guggenheim Museum, Will.I.Am, British Airways and Louis Vuitton. She is an associate researcher at the Intel Institute for Sustainable Cities.