John Elkington is Chairman & Chief Pollinator at Volans. While he resists being labelled, John is a writer, thought-leader and business strategist, a serial entrepreneur and, at heart, an environmentalist. John is leading on uncovering new intelligence around innovative mindsets, disruptive technologies, and tomorrow’s business models as part of Project Breakthrough, in partnership with UN Global Compact. John is the author or co-author of 19 books. He co-chairs the United Nations Global Compact (UNGC) Breakthrough Innovation Advisory Council, chairs the Global Reporting Initiative (GRI) Technology Consortium, and is a member of the Advisory Board of the Business & Sustainable Development Commission (BSDC). He is a member of the Board of the Social Stock Exchange (SSX). John has contributed to an A-to-Z of newspapers and magazines, and is currently a columnist for such publications as Eco-Business, Monday Morning, Semana, GreenBiz.