John Steel


Cafe Direct

John joined Cafe Direct as CEO in July 2012. He brings with him a wealth of experience, most recently from sustainable food brand Cornish Sea Salt.  He is a keen runner (based in the Chiltern Hills) and tennis player with two children and he shares Cafe Direct's excitement about the business: “Cafédirect is such an inspiring company both in terms of the mission of the business and the people and I’m delighted to be part of the team. It offers a combination of outstanding sustainability credentials with a genuinely high quality range of products and I’m really excited by the powerful business potential that this offers.”