NISSAN: THE PIED PIPER OF THE CAR INDUSTRY

This case study was published in November 2011, and is based in part on interviews with Andy Palmer, Executive Vice President and Head of Electric Vehicles at Nissan.

Nissan’s pursuit of the Electric Vehicle market is an example of a global company placing a major bet on sustainability megatrends. The strategy is still at an early stage, but with the auto industry being disrupted ahead of other sectors, there is plenty to learn for most management teams.

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