About this privacy notice

At The Crowd (collectively referred to as “The Crowd“, “we”, “us” or “our” in this privacy notice), we respect your privacy and commit to protecting your personal data. This “privacy notice” explains what we do with your personal data, why we want to use it, how we protect it, and what rights you have to control our use of it.

It applies not just to use of our website, but also personal data that we process through other interactions with individuals in the course of running our business, such as people working for our sponsors, suppliers, attendee companies and industry contacts. Our website and services are not intended for children and we do not knowingly collect data relating to children.

The most important fact is that it’s your personal data. We have complete respect for your rights and we will only use it where necessary to deliver on our mission and to keep you up to date on industry developments and our events.

Information about the data controller

In October 2018 the information previously held by Wisdom of Crowds Ltd were transferred to Common Vision UK, who will henceforth take on the trading name of The Crowd and the responsibilities of data controller. We collect, use and are responsible for certain personal data about you. When we do so we are regulated under the General Data Protection Regulation (“GDPR”), which applies across the European Union (including the United Kingdom) and we are responsible as “data controller” of that personal information for the purposes of the law.

Our contact address is 27 Dingley Place, London EC1V 8BR. Our company number is 08837291. The Crowd’s mission is to accelerate the adoption of sustainable business models by inspiring and connecting the leading minds in purposeful business.

If you want to contact us about any of the points on this notice, or just generally about how we protect your privacy, please email us at info@thecrowd.me.

The purpose and lawful basis for processing your personal data, how we collect it and how long we hold it for

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We use personal data from different categories of individual for several different ‘purposes’ and in each case we have a ‘lawful basis’. This section describes these in detail and, although it’s technical, we’re required by law to explain this to you.

If you visit our website: we use Google Analytics on our website to track visitor numbers and user activity on our site. We record your computer’s IP address so we can tell how each user and repeat visitor is using our site (your IP address is also a piece of your personal data). We do this on the basis that it is necessary for our legitimate interests in tracking website users so that we can improve our service and keep our website relevant and useful. The IP address will be retained in accordance with Google’s standard procedures.

If you use our website to apply for an event: depending on the type of organisation you represent we will request and hold the following types of personal information:

  • name;
  • company;
  • job details;
  • contact details;
  • professional priorities and challenges;
  • round table topic preferences;

(alongside some other information relating to your organisation, which is not ‘personal data’).

We do this on the basis that it is necessary for our legitimate interests in running events that accelerate the adoption of sustainable business models by inspiring and connecting the leading minds in purposeful business. We need these details for the following purposes:

  • to enable sign up and organisation of events and roundtables;
  • to help make relevant connections and introductions;
  • to help attendees solve their sustainability challenges;
  • to help our sponsors deliver relevant products and services;
  • to provide further communications and updates regarding events or services we offer and occasional industry news and updates relevant to your organisation and professional interests.

We will retain your information for as long as our events business continues, as we use this data for a record of attendance and interests at events to run analysis. Of course, if you no longer wish to receive our update emails, at any time you can click on the ‘unsubscribe’ button at the bottom of every email.

If you work for a sponsor, attendee company or an industry contact or you are working in a field relevant to our mission: we may hold your name, company, job title and contact details. We may have been provided with this data by you or your employer or in some cases we may have sourced it from publicly available sources, such as Linked In and internet searches. We need this data in order to interact with you (or your employer) for the following purposes:

  1. Running and developing our business;
  2. Communicating with interested people regarding events, news and updates;
  3. Sharing knowledge relevant to our mission.

We do this on the basis that it is necessary for our legitimate interests in running and growing our business. We will hold your details for as long as we need to interact with you for these purposes. In all cases if you would like us to update or delete your information, please send us an email (see “How to contact us” below).

If you are a supplier or work for a supplier: we may hold your name and contact details because we have a legitimate interest in doing business with your company. Our purpose for processing your personal data is to interact with you or your employer to procure and pay for goods and services. We will aim to hold this information for as long as we need to interact with you.
Whether information has to be provided by you and if so why

We need to collect certain personal data from you if wish to request to attend our events or receive the benefits of our email updates. If you do not provide the personal data requested, you will not be able to benefit from those events or emails. In some cases where we are required to collect personal data by law or under a contract with you or your employer, if you fail to provide the personal data requested we will not be able to perform the contract we have or are trying to enter into with you or your employer.

Who we share your personal data with

Data processors
We use a number of different service providers (acting as ‘data processors’) who provide IT and system administration services to enable us to operate our business and the services we provide to our users and partners. Your personal data is transferred to (and stored by) these data processors, who generally fall under the following categories:

  • Website analytics service providers
  • Website and data hosting service providers
  • Document storage service providers
  • Email, contacts and calendar service providers
  • CRM service providers
  • Accounting software service providers

For security reasons we do not name all our service providers in this privacy notice. The types of personal data we hold about you (and that may be transferred to our data processors) are set out above. Please contact us (see below) if you want further information on specific data processors or the types of personal data they process for us.

If you attend one of our events
The job title and company of attendees at our events are usually shared with our sponsors and other participants, and uploaded as a guest list on our website.

If the event is hosted by or co-organised with another organisation then the name and company of attendees will also be shared with that partner organisation to enable access and name badges etc.

Other circumstances in which we may need to share personal data with third parties
We may also share your personal data with third parties in the following circumstances

  • We will share personal information with law enforcement or other authorities (such as tax authorities) if required by applicable law.
  • We may share personal information with third parties to whom we may choose to sell, transfer, or merge parts of our organisation or our assets. Alternatively, we may seek to acquire other organisations or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
  • We may share personal information with professional advisors such as lawyers, accountants or auditors in order to provide legal, accounting or auditing services.
  • We may, on a targeted and individual basis, make email introductions to other industry participants, to whom we believe you may be interested in being introduced.

We will not sell or rent your information to third parties and we will never share your information with third parties for marketing purposes.

International transfers of personal data, and the measures in place to safeguard it

We do not directly transfer any of your personal data outside the European Economic Area (EEA). However, some of our data processors may do so and this section explains the impact of these international transfers and how your information is protected.

Many of our data processors operate “cloud-based systems”, which means the information is held in information data centres in different locations.

All the cloud-based systems we use reserve the right to hold copies of your personal information outside the EEA. Please note that the reason companies may choose to do this is to hold back-up copies, so they can guarantee recovery.

In each case our processors and/or we employ one or more of the following means that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of abuse:

  • Certain processors may only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.
  • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
  • Providers storing data in the US, may be self-certified to the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.

Please contact us (see below) if you want further information on the specific mechanisms used by our data processors when transferring your personal data out of the EEA.

Your personal data rights

The personal data we hold about you is your data, so you have certain rights over the data under the GDPR. This section summarises your rights and how you can exercise them (generally free of charge).

You have the right to request a copy of all personal data we hold relating to you. You also have the right to require us to correct any mistakes in the personal data we hold relating to you.

Where we are processing your data based on your consent you can withdraw that consent and we must immediately stop processing your data. Please note that up to that point, we’re acting lawfully with your consent, withdrawal of consent cannot be backdated.

Where we process your data based on a “legitimate interest” (underlined in the section on “purpose and lawful basis”, above) you still have the right to object to our processing of that data if you feel it impacts on your fundamental rights and freedoms. From that point, we must stop processing your data until we have determined whether your rights override our interests.

You also have the right to object where we are processing your personal data for direct marketing purposes. The easiest way to do this is to use the unsubscribe links at the bottom of all marketing emails.

In certain situations, you have the right to require us to erase personal data where there is no good reason for us continuing to process it. However, note that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

You have the right to request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) where you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Finally, you have the right to request the transfer of your personal data to you or a third party in a structured, commonly used, machine-readable format. Note that this right only applies to automated processing of information about you, which we carry out based on your consent or where it is necessary to perform a contract with you.

For further information on each of these rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of these rights, the easiest way is by dropping us an email (see “How to contact us” below). Please note:

  • We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
  • We try to respond to all legitimate requests quickly, but in any event within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Your rights to lodge a complaint with the Regulator

At all times, you have the right to report a concern or lodge a complaint with the Information Commissioner’s Office. Please refer to the ICO at https://ico.org.uk/concerns/ or by calling them on 0303 123 1113. Of course, we hope that we can resolve your issue quickly and fairly ourselves.

Automated decision-making using personal data

You have a right to object to any decisions being taken through the processing of your personal data by automated means if they produce legal effects concerning you or similarly significant effects on you. We can confirm that we do not undertake any automated decision-making, or profiling, based on the processing of personal data.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. In addition, we limit access to your personal data to those employees, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Other purposes for processing personal data

We don’t process your personal data for any other purpose than we’ve described here. We won’t sell your personal data to other companies.

As we develop our activities and services, we might add new data processes that use your personal information that uses your personal information. Should we decide that we want to develop a new processing purpose, we will contact you to let you know what we intend to do, the lawful basis we will use, and your rights over our intended new processing. We’ll also publish information about it here.

Changes to this privacy notice

This privacy notice was last updated on 24th May 2018 and historic versions can be obtained by contacting us.

We may change this privacy notice from time to time by amending this page.

How to contact us

If you have any questions, concerns or just want some more information about our privacy management, drop us a line at info@thecrowd.me.