For our final event of the year, two teams of sustainability experts competed against each other and the audience in a game show. And whilst entertainment was high on the agenda, there were serious underlying objectives. We explored the power of crowds to solve the big challenges of our times, tested crowds against experts, and identified the most knowledgeable person in the audience.
We began with an interview with Nathan Waterhouse, the Co-founder of OpenIDEO and OI Engine. Nathan shared his experience of why companies like Coca Cola Enterprises and Unilever are using crowds to develop strategy; how they’re looking beyond their innovation and sustainability teams to find better solutions more efficiently. Is this a glimpse of tomorrow?
We then welcomed on stage on our two teams, captained by Jo Confino and Sally Uren, for A Question of Sustainability. Our contestants competed in different rounds that covered sustainability, business and general knowledge, in a format that borrowed heavily from popular TV shows. The teams were;
Team Jo: The ever-challenging Jo Confino, supported by Julia Groves and Simon Abrams.
Team Sally: The endlessly cheerful Sally Uren, assisted by Kresse Wesling and Dax Lovegrove.
Everyone in the audience will had a personalised handset to answer ten of the questions. This allowed us to see, in real time, whether crowds beat experts; would we see a similar pattern to Who Wants To Be A Millionaire, where asking the audience consistently outperforms the learned friend? The dataalso identified the most knowledgeable person in the audience.
Instead of our usual roundtable discussions we had a sustainability challeng involving spaghetti, marshmallows, wool and tape :)
Instead of our usual roundtables we have a Christmas Sustainability Challenge. 10 tables of 12 people will compete against each other, with the winning team getting an early visit from Father Christmas.
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