For our October Crowd Forum, we are delighted to welcome Rachel Botsman on our stage - bestselling author and one of the world’s foremost experts on the intersection between technology and trust.
Her new book, “Who Can You Trust? How Technology Brought Us Together – and Why It Could Drive Us Apart”, is described as “a ground-breaking exploration of how the digital era is revolutionising human trust.” Rachel’s TED talks have been viewed more than 3.5 million times.
If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. Widespread corruption, elitism and economic disparity have led to a worldwide upsurge of anti-establishment movements. But this isn't the age of distrust - far from it.
Rachel will explain how we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: we have lost faith in brands, leaders and systems, but millions of people every day rent their home to total strangers on AirBnB, exchange cryptocurrency online, or get in the car of an unknown Uber driver. This is the age of distributed trust; a paradigm shift driven by new technologies that are rewriting the rules of an all-too-human relationship.
If we are to benefit from this radical transformation, it is vital that we understand the new mechanics of how trust is built, managed, lost and repaired.
Join us on 9th October as Rachel provides a detailed map of this unchartered landscape - and explores what's next for humanity, followed by a thought-provoking dialogue with fellow trust expert, Robert Phillips.
There will be crucial lessons here for all business leaders, policy-makers and entrepreneurs. It is likely to be a full house, so we advise applying early to avoid missing out.
If business is to benefit from the radical transformation represented by the distribution of trust, it is vital that they understand the mechanics of how trust is built, managed, lost and repaired. The dynamics of trust are built on reciprocity and fairness. How can business embrace reciprocity through contributing, celebrating, connecting and re-connecting with the communities they touch? How can social media illuminate, amplify and support business’ community profile and engagement initiatives?
As global awareness of climate change, and demand for leadership and action from business grows, companies can build trust by declaring their commitment to low-carbon energy transitions. How can low-carbon leadership help companies build trust in the community? What part can science-based targets play?
In a crowded world of finite resources, awareness of the need for conscious and collaborative consumption is growing. The rise of the sharing economy and the trend towards minimalism, exemplify this cultural shift. Can collaborative consumption help counter the tragedy of the commons? How can the distributed trust inherent in the sharing economy help us tackle global issues of resource scarcity?
More and more consumers want their voices to be heard, they want change, truth and transparency. How can brands and businesses build trust that feels genuine to consumers? How can we communicate those messages in a meaningful way, through style, content and delivery? Is there a risk in communicating progress to gain trust or should you lead with the full story?
In a socially connected, increasingly distributed world, trusted business reputations often hinge on good compliance and reporting transparency. How can companies enable trust through robust ESG compliance and reporting systems and processes? Why is clarity, consistency and commitment to ESG compliance and reporting so crucial for trust building?
How can companies take a strategic approach to building trust? Why is it crucial for companies to assure the performance of their organisations, products, people, facilities and supply chains in order to build a solid foundation for trust?
Multiple studies have confirmed that the first step in gaining trust is to give trust to others. For businesses, charitable giving can be a way to build trust and credibility amongst communities and customers. So how can businesses effectively gain greater trust through giving? What is the role of corporate and employee giving? What are the risks involved in giving which can undermine a company’s positive contribution?
The key message in Rachel Botsman’s new book, revolves around the concept of distributed trust. When considered against the backdrop of the growing distribution and decentralisation of energy generation and management, the transition to renewables hits the sweet spot for building trust in the new distributed economy. This roundtable will consider the opportunities for renewable energy generation and exchange for building trust and strengthening community connections.
How can companies take the guesswork out of their stakeholder engagement and social impact assessment work? What part can strategy play in building a sustainability narrative that creates trust amongst stakeholders and demonstrates business leadership? How can companies best integrate their social impact assessment and reporting with their stakeholder engagement strategy as an exercise in trust-building?