Robert has spent the past thirty years at the top of the global communications industry and is well known for his radical, challenging and future-facing views. He set up his first company while still at university and then co-founded Jackie Cooper PR, the agency behind some of the most iconic brand PR campaigns of the late twentieth century. Having sold JCPR, Robert subsequently became CEO of Edelman, the world’s largest Public Relations firm, in the UK and then across Europe, the Middle East & Africa.
While at Edelman, Robert had an epiphany: PR was dead and the consultancy business model was broken. He quit his job, published Trust Me, PR is Dead and co-founded Jericho Chambers, a progressive strategy consultancy described as “a much-needed antidote to McKinsey and WPP”.
With Jericho – part consultancy, part Think Tank and part campaigners for the Common Good – Robert is exploring new models of communications, leadership and trust in the post truth, post trust, post PR age – advising business leaders and organisations on how to engage and deliver change for good in fragile and uncertain times. Robert leads Jericho Chambers’ work on the Future of Work is Human for CIPD and Responsible Tax for KPMG.
Robert is a Visiting Professor at Cass Business School, University of London, and is a regular public speaker, media commentator and columnist.