Sky Ocean Rescue will bring to the fore the dire health of the planet’s oceans to millions of people across Europe. The campaign, initially led by Sky News, aims to educate and inspire people to change their behaviour to help protect our oceans and dramatically reduce the amount of plastic waste produced every day that end up in them.
Sky News reaches 107 million people per week and by bringing the issues to life through its platforms hopes to inspire millions of people to take action, discuss solutions and join the organisation in making a difference.
It will also ensure that action inside Sky's business matches this ambition. The company is dramatically reducing single-use plastics across its sites, starting by removing all single-use plastic water bottles, plastic straws, cups and micro beads in cleaning products.
Jeremy Darroch, Chief Executive of Sky, commented: "At Sky we want to make a difference to issues that really matter, particularly for our customers. We have, I believe, a strong history in using our voice to make an impact when it comes to environmental issues. The health of our oceans is in a dire state and we ignore it at our peril, so we are asking all our customers around Europe to help us to bring ocean health to the fore. We will put the full weight of Sky behind the campaign and I firmly believe together we can make a meaningful difference.”