How can it be that the answer to the question "Why do businesses exist? To earn profits or for the benefits of society?” is “Yes”? In his 17-minute keynote to our Social Impact evening, Alex Edmans explains that it is wrong to see it as a binary choice. With plenty of empirical data, both his own and others, he explains why companies reach the land of profit follow the road of purpose. Alex is a Professor of Finance at London Business School, and advises many investment funds on how to bring society into their investment decisions.