Will is ex-CEO of Collectively, the media and collaboration platform created to accelerate the shift to sustainable ways of living. He’s a keen advocate for the business case for purpose.
He started his career at Mars Inc, where he performed a variety of marketing roles across Europe. In 1999 he joined early web-publishing pioneer Moonfruit as Marketing Director. After a period of consulting, Will joined Unilever as VP Marketing Strategy. He ran the global rollout of Unilever’s ‘Crafting Brands for Life’ Way of Marketing, designed to bring deeper human insight and purpose to Unilever’s brands.
In 2014 Will took time out from his Unilever role to found and lead Collectively. Originating in the World Economic Forum in Davos, Collectively has partnered with more than thirty multinational companies including Unilever, Google, Facebook, Coca-Cola, M&S and BT, and a wide network of NGOs and social entrepreneurs.
Will is currently advising a biodegradable plastics company and working on plans for a purpose-led start up. He is also a non-exec Director at Sightsavers, the eye health NGO. He loves travel and cycling up steep hills.