We are witnessing a historical turning point at which the public and policy leaders alike acknowledge the need for radically transformative, system-wide change to avert climate chaos. Recent years have seen a growing body of scientific evidence align with the growth of social movements such as Extinction Rebellion and the School Strikes, underscoring both the gravity of the challenge and the demand for urgent action. That said, environmental concerns have been viewed as important for decades, resulting in numerous campaigns, international treaties and political declarations – but ultimately there remains a fundamental mismatch between how humans live their lives and the natural resources and processes that maintain ecological sustainability and avert climate breakdown. So why should we assume that current levels of public interest will drive forward the change that is required? Here there are important insights to be learned from psychology and studies of human perception, behaviour and decision-making.

As we face the next frontier in addressing climate change and ecological degradation, disciplines such as cognitive, behavioural, and social psychology provide tools for understanding the drivers of pro- and anti-social environmental behaviours, on an individual and societal level. As we reassess how we use land, energy and consume natural resources, and design new public interventions in waste management, pollution and transport, it is not enough to look to science and technological developments for the solutions. It is equally important to recognise that these challenges – and opportunities – are rooted in human behaviour.

Psychology provides a lens for many critical social issues, from how we perceive others, to how we respond to conflict, how we calculate risk, how we learn about and react to external forces and how we make personal decisions about our lifestyles and physical and mental wellbeing. Human actions aren’t influenced by facts and evidence alone, our perceptions and expectations are framed by, and adapt to, those of the people around us and social and cultural norms. This event will discuss how public leaders can influence perception, cognition, and action on an individual and collective basis, to mobilise exponential change towards a sustainable future. Using insights from psychology and neuroscience can help understand the learning processes that are critical to sustained behavioural change, and determine what is needed from the successful implementation of practical initiatives. We will also explore what constitutes effective leadership – at a community, business, institutional or political level – and the tools and techniques which businesses are using to inspire and mobilise the next wave of climate action.

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Event for: Directors/Heads of: Sustainability | Strategy and Planning | Marketing and Communications | CSR | Research and Development

Speakers

  • Prof Kate Jeffery

    Professor of Behavioural Neuroscience, University College London
  • Oliver Payne

    Founder and Director, The Hunting Dynasty
  • Daniel Vennard

    Director, Better Buying Lab, World Resources Institute
  • Claire Howes

    Director of Marketing, Smart Energy GB
  • Trewin Restorick

    CEO and Founder, Hubbub
  • Olly Lawder

    Planning Director, Futerra
  • Dr Paula Owen

    Co-founder and Chief Fun Officer, eco action games
  • Gudrun Cartwright

    Director of Environment, Business in the Community

Round Tables

SHOW
  • Drivers behind consumer choices and lifestyles
    It is often said that the primary cause of environmental problems is human behaviour. But these behaviours are driven by market forces and the ways in which over-consumption is positioned as a lifestyle aspiration by global brands. The ‘tragedy of the commons’ is a classic psychological trope whereby individuals act in their own interests at the detriment of shared resources. Influencing consumer decisions is as much an opportunity as a challenge for responsible business leaders. Thinking about a range of sectors from food and drink, travel, tourism, domestic lifestyles and public utilities, what knowledge, nudges, incentives overcome short-term individual interest and encourage sustainable ways of living? How can businesses instil pro-social and environmental motivations in their customers, and measure the success of these corporate initiatives?
  • Employee behavioural change and workplace education
    Organisations have a key role to play not only in encouraging their staff to think and act in environmentally friendly ways in the workplace, but in enabling a wider framework of green performance that may have resulting benefits in terms of recruitment, retention and employee motivation. How can employers recruit, train and mobilise their employees to take pro-environmental actions in the workplace and beyond? What are the barriers to successful workplace initiatives? What sort of initiatives have proved successful (such as training, internal campaigns, targets and KPIs, incentive schemes) and what impact and rewards can this provide for the individual workers and the organisation as a whole?
  • Using smart technology alongside behavioural insights
    Changing individual and group behaviours is one part of a wider systemic picture, and must be matched by innovation and technological change. How do we match fast-moving technological developments with insights into human behaviours, and encourage individuals to adapt along with, rather than resist, new technologies? What other factors such as education and user-led design ensure that new technologies are used to their full potential in accelerating behavioural change?
  • Stimulating emotional connections with nature in public space
    There is recognised field of psychology which looks at how human experiences of the space around them affect their attitudes towards the environment, with different living arrangements serving to stimulate or erode connections with nature. These principles are reflected in a number of design methods techniques and methods in interior design, architecture and planning. How can public authorities, planners and employers ensure that modern living and urban lifestyles preserve an emotional attachment with nature?
  • Energy use and efficiency
    Energy consumption is a classic example of how individual behaviours intersect with systems design, smart technology and public policy. How are new innovations and approaches mobilising individuals and communities towards a post-carbon future, and what systemic shifts are needed to wraparound these behaviours?
  • Changing behaviours for a sustainable food future
    From the choices we make in relation to nutrition, provenance, or waste, food systems encompass a broad range of individual behaviours that are strongly influenced by market forces and institutional initiatives. What motivates individuals to shift towards sustainable food systems? How can retailers, service providers and public bodies influence these decisions?
  • Embedding behavioural insights into practice
    Psychology can provide important insights into human motivations and the ways that institutions and policymakers can nudge individual and collective action. Beyond the strategy and theory behind behavioural change, what insights do implementation and delivery teams need to drive forward key initiatives? What external factors from regulations to incentives help to promote pro-environmental behaviours and how does cross-sector collaboration be most effectively mobilised?
  • Campaigning, activism and communications
    Recent years have seen a new wave of social movements such as Extinction Rebellion and the School Strikes which have catapulted climate concerns into the public eye like never before. But should we assume that current levels of public interest will result in tangible actions and systemic change? What sorts of promotional and awareness raising methods provide the groundwork for behavioural interventions, and how do different approaches to language, messaging and storytelling affect success? What is the balance between using evidence and building knowledge, and tapping into emotional levers?
  • Driving demand for sustainable financial products and services
    Increasing public demand for sustainable products is reflected in new and emerging offers from financial providers. What kind of internal and external behavioural changes are needed to accelerate the growth of the sector and the uptake of sustainable financial products? What information and advice should companies provide to customers on the social and environmental impacts of a financial product to help them make informed decisions? And how can financial service providers strategically leverage new technology, government policy and community activation to nudge customers towards environmentally and socially positive investments?
  • Designing user experiences that convert intention into action
    In Europe, over 60% of consumers voice concerns over global warming and positive attitudes towards green products (according to C Collective). However, the market shares of these products remain in single digits. Why are sustainable products and services still niche, or scaling slowly? The psychological barriers of distance, denial, dissonance and narratives of doom hold us back. However, insights from UX (user experience) design, marketing, and design-thinking can be tapped into to convert users towards greener behaviours, products and services.

Agenda

SHOW
  • 16.30 - 17.00
    Arrivals
  • 17.00 - 18.00
    Opening lightning talks from Prof Kate Jeffery Professor of Behavioural Neuroscience, University College London; Oliver Payne Founder and Director, The Hunting Dynasty; Daniel Vennard Director, Better Buying Lab, World Resources Institute; Claire Howes Director of Marketing, Smart Energy GB
  • 18.00 - 18.45
    Roundtable discussions
  • 18.45 - 19.15
    Networking drinks break
  • 19.15 - 20.30
    The Crowd LATES evening panel discussion and podcast recording with Trewin Restorick CEO and Founder, Hubbub; Olly Lawder Planning Director, Futerra; Dr Paula Owen Co-founder and Chief Fun Officer, eco action games; Prof Kate Jeffery Professor of Behavioural Neuroscience, University College London; Gudrun Cartwright Director of Environment, Business in the Community (Panel Chair)

Venue Details

Royal Institute of British Architects,
66 Portland Place,
LONDON,
W1B 1NR

Who's Attending

SHOW
Associate A Blueprint For Better Business
Co-founder A Plastic Planet
MD Corporate Citizenship Accenture
CEO & presenter Planet Pod Achill Management / Planet Pod
CSR Manager Alfred Dunhill
Climate Change & Carbon Manager Anglian Water Services
Sustainability manager Arcelormittal
Associate Director Arup
Head of Sustainability Avison Young
Director B Lab Uk
News Director BBC
Head of Standards and Innovation Bonsucro
Director, Energy Transition BP
CTO BP Chargemaster
Managing Partner Brand Legacy
Strategy Director – UK Consumer British Gas
Sustainability Manager British Land
Head of Group Sustainability BSI
Advisory Board Business Declares
Sustainability Analyst Capgemini
Global Head of ESG CBRE Global Investors
Director, Innovation & Business Central Saint Martins, University Of The Arts London
Associate Director CISL
Head of Investor Engagement Climate Bonds Initiative
Head of Sustainable Food COOK
Technical Director Cubico Sustainable Investments
Global B Corp Manager Danone
Climate Change & Environment Lead Deloitte
Head of Sustainable Sourcing Diageo
Head of Estates DP World London Gateway
Head of Sustainability and Travel DVLA
Founder Energy Unlocked
Food Waste Prevention Team Lead Environmental Protection Agency (Ireland)
Director, Energy Efficiency and Climate Change European Bank For Reconstruction And Development
Sustainable Procurement Supervising Associate EY
Senior Partnerships Manager Fairtrade Foundation
Director Forster Communications
Insultant Forward Institute
Director of sustainability Gather
Sustainable Investment Advisor Gordian Advice
Head of Procurement, fleet and FM Ground Control
Trust Sustainability Manager Guy’s And St Thomas’ NHS Foundation Trust
Energy & Environment Manager Hammerson
CR Manager Europe, Middle East and Africa Hilton
Sustainability Manager Hs2 Ltd
Relationship Manager HSBC
Community Programme Manager Informa Group Plc
Sustainability Campaigns Manager Informa Uk Limited
Head of Communications WB EMEA ING
sustainability manager Innocent Drinks
Exec Chair Interclimate Network
Regional Sustainability Manager Interface
Vice President, Communications International Well Building Institute
Portfolio Manager Investec Asset Management
Chief Strategy Officer Iris
Head of Energy and Sustainability ISS
Director of Social Purpose ITV
Co- Founder & Sustainable Investment Consultant Jaanu Sustainable Investment Consulting
Head of Social Impact Jcdecaux
Head of Sustainability JLL
Head of Environment – Kier Infrastructure Kier Ltd
Independent Non Exec KPMG LLP UK
Director Lansons
Head of Sustainability Lasalle Investment Management
Marketing Director Launchpad
Senior Manager Sustainability Engagement Lego Group
Head of Sustainability, Urban Regeneration Lendlease
Group HSES Director Lloyd’s Register
Corporate Communications Lead London Waste And Recycling Board
Lead Sustainability Manager M&S
Head of Sustainability Nando’s Uk & Ireland
Head of Responsible business Nationwide Building Society
ESG Analyst Nextenergy Capital
Sustainability Project Manager O2
Senior Advisor (Climate Change culture change) Ofgem
Editor Our Planet
Chair Positive News
Head of Fixed Income Principles For Responsible Investment
MD Project Everyone
Managing Partner Proodos Capital
Sustainable Behaviours Lead PWC UK
Sustainability Director Radley Yeldar
Senior Manager, LandScale Rainforest Alliance
Head of Technical Rapid Action Packaging
Director RBS
Partner Relume Ltd
Founder Riverford
Professor Royal Institution Gb
Values Brands Strategy Manager Sainsbury’s
Trustee Shakespeare’s Globe
Behavioural Scientist Signol
Head of Partnerships The Big Exchange
Chairman The Carbon Free Group
VP Corporate Affairs and Co-Lead Sustainability The Estee Lauder Companies Uk & Ireland
Senior Fellow in Health Policy The King’s Fund
Director of Programmes & Partnerships The Newnow (Virgin Unite)
Head of Risk & Compliance The Royal Household
Group Treasurer Tideway
Head Of Sustainability & EMS Tp Bennett
Managing Partner Triniti Marketing
Sustainability Manager Tui
Global CR Manager Turner & Townsend
Chair UKSSD
Sustainability reporting Unilever
Professor University Of Surrey
Programme leader for BSc environmental management UWE
Sustainability & CSR Lead Vacherin Ltd
Chief Technology & Innovation Officer Veolia
Group Net Zero Manager Virgin Management
Co-founder Vyve
Sustainability Manager Waitrose & Partners
Communications director We Mean Business
Sustainability Manager Willmott Dixon Interiors
Chairman World Benchmarking Alliance
Associate World Resources Institute
Head of Partnership Communications WWF
Head of Resource Efficiency Zero Waste Scotland
Sustainability Manager Zoological Society Of London